Anthony Costa sports branding

Anthony Costa

Sports Identity & Design

Sportslogo Spotter: WBSC Premier 12 World Baseball Championship

January 21, 2015
Premier 12 World Baseball logo

Global baseball kicks up a gear this November when Japan hosts the inaugural World Baseball Softball Confederation Premier 12 tournament, pitting the top 12 ranked national teams in a round-robin tournament. Basically it’s a reboot of the World Baseball Classic concept.

The new logo has just been unveiled, designed by UK firm The Works Ltd, who have the Brazil World Cup branding under their belt.

The result? A star spangled baseball in a swirl of swishy gradients.

WBSC - PREMIER 12 - Official Emblem reveal animation from Works Ltd on Vimeo.

What do you think? Does it carry any weight? Does it hold unique intrigue? Does it look official?

Personally I prefer the surer lines and bolder colours of Todd Radom's WBC design.

World Baseball Classic logo

Anthony Costa

Anthony Costa is a designer specialising in sports branding. Anthony has appeared on Fox Sports News and SEN radio and is an Australian Sports Commission Media Awards finalist. His work has been featured in The Age, The Australian, The Daily Telegraph and Sports Business Insider Australia.

Follow @CostaSports

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