Anthony Costa sports branding

Anthony Costa

Sports Identity & Design

Loving the new Matildas kit

March 14, 2019
hayley raso matildas

The new Matildas kit is brilliant.

It’s wild and vibrant. It connects to the past, without being a slave to nostelgia. It’s on trend with the 90s vibe currently ruling global street fashion.

But best of all, it’s the first time a Matildas uniform has been purpose made for the team. It’s not a mens hand-me-down. It was tailor made for elite women athletes. It belongs to them.

The Matildas are arguably Australia’s preeminent national team. This kit treats them like it.

I caught up with ABC Newcastle’s Kia Handley for a quick chat about the Matildas kit. You can catch it here.

Talk to me on Twitter @costasports

Hayley Raso picture via The Women's Game

 

Anthony Costa

Anthony Costa is a designer specialising in sports branding. Anthony has appeared on Fox Sports News , 1116 SEN, ABC Radio and is an Australian Sports Commission Media Awards finalist. His work has been featured in The Age, The Australian, The Daily Telegraph and Sports Business Insider Australia.

Follow @CostaSports

 

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