Anthony Costa sports branding

Anthony Costa

Sports Identity & Design

Chalkline Designs

Sports logo design blog: kits, jerseys and gameday graphics.
Sweating on the small stuff.

The name of the game: why A.F.L. is not O.K.

April 15, 2018
The Australian Football League logo


For twenty years the AFL has been rebranding Australian rules football as 'AFL'.

But is 'AFL' the best way to brand Aussie rules? Does reducing a whole sport to three tiny letters serve the good of the game? And is something important being lost in the abbreviation?

Share / Read more

Back to top

Foxtel's bold bet on the Big Bash League

February 28, 2018
Big Bash League cricket

Somelthing big is bubbling behind the scenes of cricket's new broadcast rights deal.

Share / Read more

Back to top

The AFL Women's League's new look

September 26, 2016
AFL Women's football

A close-up look at the new AFL Women's League logo.

Share / Read more

Back to top

Sporting Small Ads of the '70s

March 21, 2016
Wilt Chamberlain

Small sporty print ads from a bygone era.. 

Share / Read more

Back to top

LeRoy Neiman at the Super Bowl

February 05, 2016
Super Bowl LeRoy Neiman

In 1973 famed sports painter LeRoy Neiman wrote for Playboy about his years painting the Super Bowl from the sidelines...

Share / Read more

Back to top

1973 IDEA Magazine Munich Olympics Feature

November 25, 2015
munich 1972 olympics design

A visual time capsule of the 1972 Munich Olympics from a legendary Japanese design magazine

Share / Read more

Back to top

VFL Park: The Stadium that Never Was

September 30, 2015
VFL Park Waverley

A superbly designed early 60s booklet outlining the monstrous 157,000 seat plan for VFL Park...

Share / Read more

Back to top
Anthony Costa

Anthony Costa is a designer specialising in sports branding. Anthony has appeared on Fox Sports News , 1116 SEN, ABC Radio and is an Australian Sports Commission Media Awards finalist. His work has been featured in The Age, The Australian, The Daily Telegraph and Sports Business Insider Australia.

Follow @CostaSports

 

Free email updates